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Eric Zhang

GMD

1434387215305459.jpgEric has over nine years of market research experience. During the time, he is responsible for project management in a global research company for more than six years.


He has sturdy knowledge on different stages of researches, including interview execution, data processing and report writing. He also has hands-on in numerous research studies, in relation to the field of customer usage & attitude, brand health determination, ad effectiveness tracking,  brand imagery & positioning, segmentation, customer satisfaction, shopper behavior & intention, etc. With this background, Eric develops strong ability in understanding clients’ needs, and is capable in enforcing research quality with adequate solutions.

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