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Jennifer Tsai

GMD

JT.jpgIn her more than 25 years market research experience, Jennifer possesses broad knowledge and experience in handling different industry researches.  Jennifer's sector specialities are on IT, Telecom, FMCG, Personal Care, Durable Goods and Automotive.


Jennifer has rich experience in broad range of marketing and business issues including new product development, consumer motivation research, advertising evaluation, customer satisfaction as well as branding and communication.   She is good at capturing complex conceptual ideas/issues and transferring into practical practice.

Apart from conducting research in Taiwan and China, Jennifer has also managed international research across different countries in Europe, US and Asia.


Jennifer used to work in Ipsos as Managing Director of Innovation & Forecasting (China),  Synovate as Managing Director of Consumer Goods (Greater China), Oracle Added Value as Managing Director (Beijing Office), Nielsen as Executive Director of Customized Research (Taiwan), GfK as head of Taiwan Office (Customized Research).

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